Importance of Employee Relationship Management

Organizations need to understand the importance of managing employee relationships to increase organizational productivity and make the best use of their resources and manpower. As long as managers have traditional ways of communicating with employees, one cannot hope for the growth and development of that business. Therefore, the owners of any business must implement it in their organization to understand the importance of managing employee relations. In this article, we will discuss the Importance of employee relationship management in an organization.

Define employee relationship management

Employee relationship management means maintaining and promoting communication within an organization. The theme of this managerial phenomenon deals with what the management relationship with employees should be like and also defines the manager’s duties concerning employees.

In general, a manager has a good relationship with supervisors and employees, as well as relationships between employees through managing employee relationships. Managing employee relationships is essential to building a network of defined tasks and performing those tasks properly.

Positive results of employee relationship management

The results of employee relations management can be simplified organizational activities and increase the speed of administrative affairs and productivity. Therefore, the managers of each group are obliged to adopt solutions for the principles of employee management. A clear and precise definition of employee duties and culture for proper and professional communication between them is one of the obvious results of employee relations.

Employee relationship management helps to understand the role and value of each role in the organization’s administrative network and if implemented properly will lead to attracting employee and customer trust and improving the organization’s position.  Therefore, any investment in this matter does not mean wasting resources but will lead to the promotion and increase of the company’s profitability.

The effect of employee relationship management

Today, employees are one of the most important assets of an organization and its manager. Therefore, employees must work hand in hand and as a whole to achieve the organization’s goals. Employee relationships in the organization should be in a way that leads to the realization of a common goal. If managers communicate well with employees and share knowledge, employee performance will improve.

Some benefits of implementing employee relationship management in an organization include the following:

• As the workflow among employees increases, the productivity of the organization increases
• Increase employees’ creativity and motivation to participate in organizational activities
• Staff recruitment and maintenance costs will be significantly reduced

Methods and strategies for employee relationship management

Now that we understand the importance of employee relations in an organization, we must also introduce methods and strategies for better implementation of employee relationship management.

1. Creating a dialogue between managers and employees

Instead of being shocked by each employee’s protest or complaint, managers should set aside time and opportunity to hear what they have to say. Managers need to listen to employees’ ideas or expectations and come up with solutions to existing problems. You can ask employees for comments on how to fix problems and implement suggestions.

2. Evaluate and feedback on employee performance

Managers must follow the principles of employee relationship management to monitor the proper implementation of projects and assess the speed of movement towards the goals of the organization. Business owners need to be aware of the weaknesses of their employees and find ways to address them. Also know the strengths of employees and appreciate and use their art and skills.

3. Provide the necessary tools for better employee performance

The use of scientific tools and technologies is necessary to advance the goals of the organization. This is possible by providing the necessary hardware and software to manage employee relationships. It is also necessary to use macro learning and microlearning strategies to train employees in the proper use of these tools.

4. Identify effective staff activities

General appreciation of all employees is neither sufficient nor effective. Therefore, managers must be able to identify the effective and efficient actions of employees in different departments using the process of employee relationship management. By identifying successful employees and describing their success factors, you will motivate and empower other forces in the organization. This is vital in raising the morale of potential employees to continue their path of prosperity.

5. Transparency with staff

Providing honest and periodic reports on the performance of the organization and its projects to employees can be very helpful. In this way, employees will consider themselves part of the organization and will cope with its shortcomings. They will also look for ways to ensure the profitability and success of the organization because it will be profitable for them as well.

6. Ensure staff promotion

A successful organization always opens the way for the career advancement of its employees. But this will only be possible with the correct and accurate implementation of employee relationship management. If the path to staff promotion is closed, the path to organizational development will also be closed.

7. Importance to the life and leisure of employees

Employees should not feel that the only thing that matters to the organization and its managers is their work efficiency and that their personal lives and problems are not taken care of. Employees are human with their own problems and needs. So try to implement the employee relationship management to understand the needs of each employee and his interests and try to meet them.

What tool should we use to manage employee relations?

Online business management and office automation tools of LiFA help to easily experience effective communication between managers and employees. LiFA has various capabilities such as corporate emails, group and personal chats, one-to-one and multi-to-multi communication between employees. You will even be able to search and categorize employee messages.

With LiFA you can create employee survey forms or use our default forms. These surveys can help you better to understand the results of employee relationship management. LiFA is a two-way tool that provides effective and constructive communication between managers and employees.

Conclusion

One of the most important factors for the organization’s success is the existence of a constructive relationship and mutual respect between management and employees. Managers must strive to create such an atmosphere in their business to ensure their success. This can only be achieved by recognizing the importance and proper implementation of employee relationship management.

Recommended articles for further reading:

• How to Choose a Talent Acquisition Platform?
• How is the Employee Relations Process? Step by Step Guide
• What is Talent Acquisition and How it Works?